Strategic Marketing Analysis & Planning
Before you can start formulating an effective business marketing strategy, it is important to have a strong understanding of the market and environment that your company operates within. Our marketing team uses 3 specific frameworks for developing business marketing strategies for our clients:
- 5 C’s Analysis
- Porter’s Five Forces
- SWOT Analysis
5 C’s Analysis
This allows business managers and executives to fully understand their company, customers, and the external forces which influence their business operations. During this stage of research, we focus on the following areas:
Porter’s Five Forces
This method of market research and analysis enables us to determine industry competitiveness, and the level of opportunity for your brand. This includes the following areas:
- Industry Competitors
- Threat of New Entrants
- Supplier Power
- Buyer Power
- Threat of Substitution
The final stage in our marketing strategy development process, conducting a SWOT analysis enables us to tie together all of the data and insights gathered throughout the 5 C’s and Porter’s Five Forces analysis to determine the strategic implication for your brand.
If you are interested in preparing a modern, digitally focused marketing strategy, simply reach out and schedule a consultation.
We will discuss your business goals and objectives in detail, to fully understand the purpose of your brand, and vision for the future.