Proper Use of Goal Conversion Tracking in Google Analytics

Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results.


Before beginning to set up your goal conversion tracking, you need to make sure that you have a clear transaction funnel. This transaction funnel can be from going to the homepage, to filling out a form, to being taken to the success page.  Analytics will only count conversions that go through the right process to determine success. Make sure you have your sales funnel perfectly arranged for best success, and a clearly defined workflow for analytics to follow when monitoring conversion tracking.

Thank You or Success Page

A thank you and/or success page is going to be a necessary requirement when setting up goal conversion tracking, and serves as the last checkpoint when analytics is checking conversion rates. This “thank you” page should be directly tied into either your product shopping cart or your newsletter for tracking purposes. Most services (such as MailChimp and other providers) allow you to set up a ‘Thank you’ page directly through your login.

Goal Tracking

Goal conversion tracking is relatively straight forward and is an excellent tool for managing your success. Your goals can be tied to certain lengths of time, or just general goals. By tying goals to your conversion tracking, you can see whether or not your exact goals have been met. Simple goals such as “100 Conversions in one month” or “10% Conversion Rates” are excellent choices for individuals that are looking to grow their business rapidly over time and determine how successful they have been in doing so.

Conversion tracking is an excellent feature from Google Analytics that allows you to have more control over your business and determine how successful your growth has been.

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