Three Ways Article Marketing Adds Value for SEO

Article marketing is a key element of search engine optimization strategy. It is an effective means for providing quality backlinks to the content on your website. Because it helps your website content rise in organic search results, article marketing is a powerful tool that should not be overlooked.

Internet article marketing is the practice of writing unique, quality articles and publishing them on various online article directories. The goal is to generate a large number of quality backlinks to your website content. Your articles need to be educational, valuable and engaging so that readers will want to read more and become involved in your blog.

Here are three ways that article marketing adds value to your SEO strategy:

1.    Generate traffic to your website. Article marketing is a highly successful tool for steering traffic to your website. One way it does this is through the resource box found on most article directory sites. This brief biography allows you to give the reader information about your products, services and business with one or more keyword specific anchor links to your website. Readers who are interested in learning more about your company can click a link that will send them directly to your website. When other people republish your articles, these backlinks gain more exposure. Building backlinks is essential to improving search engine rankings.

2.    Build credibility as an expert in your field. When you publish a large quantity of knowledgeable and quality articles about a specific topic, you become recognized as a top expert in your field. Readers begin to look to you for relevant and topical information about a specific subject. You will notice more traffic to your website as readers stop in to see what you are writing about now. When people trust you and recognize you as a leader in the industry, they will be more likely to use your business when they need a specific product or service. This kind of exposure is simply not possible without a good article marketing strategy.

3.    Increase exposure. When you publish keyword-rich articles to a variety of directories, it increases your exposure on the Internet. The more exposure you have, the better the chance that your articles will be republished on another site. When this happens, your backlinks get more exposure. It is important that you submit articles to a variety of submission sites rather than just one. It increases the chance that someone will republish them and it helps you gain higher search engine rankings.

Article marketing is essential for improving search engine rankings. Don’t put it off any longer. Triad Search Marketing of Greensboro, NC offers article marketing services to businesses nationwide. 

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