Affinity audiences coming to Google Search campaigns

“In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.”

“Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks.

Affinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas like Banking & Finance and Food & Dining to select audiences. Cooking Enthusiasts, Do-It-Yourselfers, Technophiles are some examples of the affinity audiences available.”

View Article on Search Engine Land