Affinity audiences coming to Google Search campaigns
“In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.” “Google announced Wednesday that it will be rolling out the two […]
Category: Data Analysis
Choosing Effective PPC Management Solutions
There are a lot of companies advertising a variety of PPC management solutions. These can vary from campaigns managed by expert PPC consultants, or software […]
Googlebot Can’t Access CSS or JS Files?
Google has been sending out alerts via Webmaster Tools (aka Search Console) notifying people that Googlebot cannot access CSS and JS (javascript) files on their […]
What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords
Google has made some changes in how they will report Keyword (not provided) for paid search data. There are a lot of rumors swirling about […]
Proper Use of Goal Conversion Tracking in Google Analytics
Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and […]
Disadvantages to the Bounce Rate Metric as a Performance Goal in Google Analytics
The bounce rate is measured by when a web visitor only views a single page on a website; that is, the visitor leaves the site […]